Capabilities and Services

Rewritten HubSpot Module

The art and science of creative.

Transforming Scientific Insights Into Engaging Creative.

We take scientific narratives and data-driven insights and bring them to life through powerful creative that informs and inspires HCPs.

Our Work

A creative catalyst that drives scientific conversation

Unless your message is seen, understood and acted upon, it’s inert. At Real Chemistry, we bring together the elements of evidence-based science, data-driven strategies, and award-winning creative expertise to produce dynamic work that has stopping power and sparks connection.

We believe creative boundaries are made to be broken—but only to deliver the right message at the right time to the right HCP.

Unbelievable follow-through, poise, anticipation of needs, and big-picture thinking.

VP, Global Medical Affairs

Gene Therapy/Device Biotech

They have a unique ability to take complex, highly scientific strategic messages and weave them into a compelling story.

Director, HCP Marketing

Cardiology, Top Pharma Company

This all-star group works hard, thinks strategically, collaborates well, and most importantly, has shown us time after time what good actually looks like.

Associate Marketing Director

Pharma Company

They create a story that not only meets the audience’s educational needs, but also gives physicians something they can rally around and take back to their practices.

Director, HCP Marketing

Cardiology, Top Pharma Company

FEATURED WORK

Raising Awareness in Relief

A few months before AAD, the largest annual meeting for dermatologists, our client approached us about raising awareness for inflammatory skin disease. They wanted to reach AAD attendees and HCPs outside of dermatology. As part of the broader HCP outreach, we created a dermatology site, “The Contours of Skin Disease,” for our client’s medical affairs division. The site design, created by a cross-functional team of medical, creative and strategic experts, became the creative foundation for a broad series of cross-channel tactics, including booth components and videos.

Seeing the Unseen

Recognizing the changing faces of hepatitis C virus (HCV)

For years, there has been a stigma about contracting HCV through intravenous drug use. People who inject drugs account for 70% of new HCV infections. For patients, it’s important to feel respected, seen and heard when seeking care. For HCPs, screening for HCV and understanding target populations can help remove barriers for patients.

We developed the “Seeing the Unseen” campaign to help HCPs better understand patients with HCV from a holistic, socioeconomic point of view and increase compassion for this patient population. Featuring four patient portrayals with unique stories, the campaign’s webpage showcased the social and financial challenges that many people with HCV may face and promoted steps HCPs can take to improve patient care efforts.

ImmerseRx

Exploring the edges of possibility in medical education

We developed the ImmerseRx brand to push the boundaries of medical education by exploring a variety of disease states using several different interactive educational modalities. Our first developments under the brand include interactive content using Microsoft HoloLens and augmented reality, or AR, applications on both the Apple App Store and Google Play.

VERTICAL EXPERTISE

Rooted in science and driven by data, we deliver today’s most relevant scientific insights through a fiercely creative lens—providing the high-touch service and value of an independent agency, but with the innovation, firepower and results of a major enterprise. All while providing the education and implementation of the current best practices for the pharmaceutical industry.

Promotional Medical Education

IMMERSIVE PROMOTIONAL MEDICAL EDUCATION ENGAGEMENT.

Brand awareness is great, but we believe it’s all about surrounding our clients’ target HCP audiences with rich engagements that move them from awareness to trial, and then adoption—quickly and effectively. We deliver core peer-to-peer content and tactics to meet the highest standards for quality, accuracy and medical rigor that delivers a lasting impression for all of our customers’ brands.

Medical Affairs

EXPERTLY DESIGNED FOR MEDICAL AFFAIRS ORGANIZATIONS.

Over the years, we’ve developed and designed our offering specifically for medical affairs organizations. Our clients should not have to settle for commercial offerings retrofitted into a scientific context. Instead, we provide customized professional services dedicated to understanding and meeting our clients’ specific perspectives and objectives. Our agency is uniquely positioned to provide today’s most relevant education to HCPs in ways that are sensitive to their workflows and distinct knowledge bases.

Branding + Advertising

DELIVERING BRAND RESONANCE ACROSS TODAY’S HCP CHANNELS.

Our mission is to generate sustainable market awareness with today’s modern HCP. Awareness that drives engagement, learning, and a thirst to explore the content that makes our clients’ breakthrough brands. We’ve spent more than three decades honing our channel dynamic methods of engaging healthcare-specific audiences. And we believe it’s safe to say we do it better than the others, hands down.

Scientific Visualization

ANIMATIONS, EXHIBIT EXPERIENCE, AI INNOVATION AND BEYOND

What happens when artists are scientists, too? The Real Chemistry Visualization team includes a deep bench of PhD and graduate-level science degree-holders specializing in scientific visualization, with a 20-year history of developing scientific animations, illustrations, data visualizations and interactive experiences.

Meeting Planning

A STELLAR MEETING BRINGS EVERYTHING TOGETHER.

Bulletproof strategy, solid budget, excellent venue, and of course, the right people. Our meeting and planning staff act as more than just a partner, they become an extension of our clients’ team. 100% of our staff have earned the Certified Meeting Professional designation, and we follow the Project Management Body of Knowledge Guide (PMBOK® Guide) in all that we do. More than that, we understand that organizations and the people within them are all unique and every meeting is different. That’s why we tailor our approach for our clients every time.