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Rewritten HubSpot Module

CASE STUDY

Make HStory

The award-winning next chapter in HS education

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Challenge

Hidradenitis suppurativa. HS. It’s an agonizing, devastating skin condition characterized by recurring abscesses, inflammatory nodules, and tunnels and scars. HS is not a rare disease. But it is rarely talked about. And our client wanted to change that for HCPs.

The Big Idea

Build a campaign that disrupts the HS standard of care while advancing HS treatment approaches, inspiring HCP education, and empowering HCPs to properly diagnose HS.  Under the umbrella of “Make HStory,” we developed a multi-layered campaign that included an HCP microsite, KOL videos, downloadable resources, a medical pocket guide, a patient journey booklet, and congress booth tactics. At the annual meeting for the American Academy of Dermatology, an interactive HS patient journey video wall brought the long road to diagnosis to life, while a “Window of Opportunity” kiosk educated HCPs on the optimal time to initiate treatment.

Results

Our client’s mission to raise HS awareness among HCPs garnered attention across multiple platforms with:

17K+

Visitors in the First Three Months

20%

Conversion Rate
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High HCP Demand for Collateral

Accolades

Make HStory also garnered attention among medical marketers, winning a Pharmaceutical Executive 2024 APEX award for disease awareness.

 

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