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Rewritten HubSpot Module

CASE STUDY

Just Say OH!

Science, and humor, and insight—OH my!

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Challenge

With the launch of its procedural sedation product, our client felt reception had been a little sleepy. They wanted anesthesia providers to “wake up” to its benefits of rapid onset and offset.

The Big Idea

Create a campaign designed to drop jaws and raise standards across procedural sedation using the surprised faces of patients and clinicians to communicate how the product delivers both rapid onset and rapid offset—plus a surprising level of predictability.

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