Challenge

Our client asked us to build an extensive collection of innovative medical education materials that could be used in live guided sessions, as well as self-guided virtual courses on medical education sites.

The Big Idea

Create a self-guided, immersive experience using Microsoft HoloLens, mobile devices with built-in AR capabilities (like iOS and Android phones and tablets), and interactive web modules that could be embedded into medical education sites. Once built, we expanded the subject matter, initially developed only for migraine, and moved into rheumatoid arthritis and psoriatic arthritis, as well. The experience was available in person at select events, through apps on the Android and iOS app stores, and using an interactive web module.

Results

An “A+” as an immersive learning tool, the HoloLens learning modules were also award-winning, receiving the ACEHP Pioneer Award for Breaking New Ground in Medical Education. In a survey among learners, 90% said the HoloLens helped make them more confident in developing treatment plans. Another 64% said they would make changes to their daily practice as a result.

In the words of one learner, “The HoloLens was extremely effective in helping me visualize the MOA, which will help me to retain the information.”

Accolades

ACEHP Pioneer Award for Breaking New Ground in Medical Education