Promotional Medical Education

Rewritten HubSpot Module

PROMOTIONAL MEDICAL EDUCATION

Inspiring minds want to know

Your brand has a story to tell, and we can bring it to life so it speaks directly to HCPs. We know how to walk the talk, too. Most of our medical writers hold advanced degrees—PhD, PharmD, or MD. They work hand in hand with our team of creative experts to turn your scientific facts into fascinating, next-gen medical education that both informs and inspires.

Voice of the Customer

Our clients have spoken—and their numbers speak volumes.

9.25

Net Promoter Score

8.75

Innovative Solutions

9.10

Strategic Partner

Medical Content That Moves and Motivates

At Real Chemistry, we transform complex science into impactful narratives that meet HCPs wherever and whenever they are. By designing rich “surround sound” engagements, we can move your audience from awareness to trial to adoption—quickly and effectively—for maximum educational impact.

Your brand deserves more than just an agency. It needs a partner that’s as fully committed to your mission as you are. With our proven pharma track record, we ensure compliance, precision, creativity, and seamless integration with your processes. Let us power up your brand’s story and achieve measurable impact together.

Our Promotional Medical Education team delivers:

Spot-on scientific strategy and content: Our talented team of strategists and medical writers join forces to craft engaging, evidence-based medical stories that create meaningful connections with HCPs.
Creative innovation: We thrive on bringing fresh, inspiring ideas to the table by leveraging cutting-edge technology and creative strategies to ensure your brand stands out and makes a lasting impression across all HCP channels.
Compliance you can trust: We know the ins and outs of pharma regulations, ensuring your communications are always accurate and compliant, so you can focus on what really matters—making an impact.
Genuine partnership: We work hand in hand with your internal teams, blending seamlessly into your processes and aligning with your brand goals to foster open communication and effective collaboration.

CAPABILITIES: EXPERIENCE A HIGHER DEGREE OF ENGAGEMENT

Whether it’s a mechanism of action video that has your audience traveling through a 3D rendering or a product theater that’s as interesting as it is informative, we add a whole new level of engagement to your brand’s medical education initiatives.

Digital Med Ed Solutions

Sprinkle some “wow” factor into your content. Our innovative digital solutions can lead to higher learning retention, greater stopping power, and meaningful behavior change in practice. We offer mixed reality experiential presentations, custom animations and medical illustrations, web-based content learning hubs, virtual/streaming program delivery, static or HTML display ads and emails, and custom app and website development.

Medical Strategy + Consulting

When strategy, science and creative align, it forms a powerful content trifecta that can help you achieve your marketing and medical objectives. You get this trifecta across everything we partner with you on. We offer strategic expertise across a wide range of medical education needs, including product launches, brand planning, competitive intelligence, medical strategy, peer-to-peer strategy, and omnichannel content marketing.

Creative Medical Storytelling + Content Development

For content that’s compliant and creative, look no further than Real Chemistry. We specialize in scientific storytelling that guides HCP beliefs and behaviors, including branded and disease state medical education presentations, interactive and nonlinear content, patient cases, product theaters/symposia, presentations, webcasts, podcasts, speaker program drivers, and pull-through materials.

End-to-End Program Strategy

Bring your content to life with engaging and memorable peer-to-peer programming. From in-person events to virtual live streams, we can design and execute a program experience that will leave a lasting impression with attendees and speakers alike. Our services even extend to geo-targeting analysis for program planning.

Sales Rep Training

A knowledgeable and engaged sales force is a more effective sales force. We can support your field training needs on every level and within every stage of the brand life cycle—from new product launches to label updates. We develop our content training modules with a strong understanding of your brand and its competitive set. In person or virtual, we offer training that keeps your reps up-to-date and ready to make an impact.

KOL Strategy + Engagement

When the right KOL speaks, their peers listen. Leveraging our deep industry experience and medical expertise, we can identify KOLs and cultivate personal engagements that deliver on your strategic objectives. Using precise identification, segmentation, and influence mapping, we can craft personalized engagement plans. These plans span from live and virtual speaker trainings and advisory boards to in-person and virtual 1:1 advising at congresses. We handle all the details so you can focus on building meaningful OL relationships.

Launch Preparedness

Before the FDA even approves your product, our launch team is hard at work to ensure you’re market-ready—putting together an air-tight strategy and flawless execution plan. Whether it’s gaining important insights via advisory boards and individual consulting or tapping into our industry-leading HCP database to identify key thought leaders, we are your launch partner.

Our comprehensive plans take into account traditional or accelerated FDA approvals to ensure tactics are seamlessly integrated across channels. Every step of your approval process is covered. So, when approval arrives, you can flip the switch to activate your tactics to their full launch capability.

AI + Analytics

We connect the dots where others can’t, enabling you to build stronger connections that lead to measurable results. Our team of multidisciplinary experts deploy patented AI technology on market-leading, real-world data sets—including the largest HCP database in the US— to piece together the narratives that drive insight and action.

Branding + Advertising

Decades of experience have taught us how to perfect the art of fusing highly scientific content with breakthrough creative. We know what it takes to not only make HCPs take notice, but also to keep them engaged in today’s multichannel world.

Scientific Visualization

Our deep bench of PhD and graduate-level science degree-holders specializing in scientific visualization, with a 20-year history of developing scientific animations, illustrations, data visualizations, and interactive experiences.

End-to-End Meeting Planning Services

Great meetings create great chemistry. That’s our sweet spot: We bring together the art and science of meeting planning in the healthcare space. Our comprehensive services and highly responsive team are there at every step to ensure your meeting’s success, from site location to speaker contracting to when the last attendee departs.

FEATURED WORK

Byfavo. One sedative, many patients.

The Byfavo™ (remimazolam) launch campaign was aimed at anesthesiologists, hospital pharmacists, and population-based decision makers (PBDMs) to educate them about the most important aspects of the product: predictability and procedural efficiency. From the simplicity of dosing a single sedative to speed of sedation and overall time to patient discharge, Byfavo helps clinicians improve throughput and turnaround time for each patient. And, because time was of the essence for both the product and launch campaigns, we did it all successfully in approximately 3 months.

Just Say OH!

With the launch of its procedural sedation product, our client felt reception had been a little sleepy. They wanted anesthesia providers to “wake up” to its benefits of rapid onset and offset.

We created a campaign designed to drop jaws and raise standards across procedural sedation, using the surprised faces of patients and clinicians to communicate how the product delivers both rapid onset and rapid offset—plus a surprising level of predictability.

They listen and create an atmosphere of ‘anything is possible.’

Marketer, top-5 pharma company

The team has done an exceptional job improving our strategic approach to Thought Leader engagement, resulting in higher ROI.

Senior Product Manager

The account teams are some of the best I’ve worked with.

Marketer, top-5 pharma company

This all-star group works hard, thinks strategically, collaborates well, and most importantly, has shown us time after time what good actually looks like.

Associate Marketing Director