The APP Effect:
Harnessing the Power
of Providers Who
Shape Patient Care
Align your content strategies with
the needs and preferences of APPs
Historically, APPs have been treated as secondary audiences in med ed. They attend the same conferences and access the same online resources as physicians, but the content is often developed with doctors in mind. Given the growing role of APPs in patient care, it’s time to recognize them as primary stakeholders.
APPs Deserve Our Focus and Support
You might find an Advanced Practice Provider (APP) treating you at your next healthcare visit instead of a doctor. With over 297,000 APPs providing primary care, they play a crucial role in addressing physician shortages and meeting rising healthcare demands. Equipping this essential group of providers with personalized med ed can shift practice behaviors throughout the treatment journey.
In this playbook, we explore how to tailor engagement strategies and medical education content to align with the needs and preferences of APPs.
Set Your Brand Apart With APPs
Our playbook delves into the psychology of APP engagement, offering insights into what drives their professional satisfaction and how you can meet their expectations with targeted communication strategies.
